Social Media Insights

Social Media Marketing Built to Drive Attention.

We design and manage social media strategies that go beyond posting. From content direction to paid amplification, we help brands stay visible, build credibility, and turn attention into qualified demand.

Content Strategy Paid Social Creative Testing Audience Growth Retargeting Reporting
Social Media Services · TailWerks

Social media that builds attention, trust, and pipeline.

Most social media programs underperform because posting is disconnected from strategy. TailWerks runs social as an operating system: channel positioning, content pillars, creative production, publishing cadence, and monthly optimization that keeps compounding brand and demand.

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The System

A social media framework that turns activity into outcomes.

This page is structured to answer the questions buyers actually ask before they commit: What is the strategy? How does delivery work? What is included? How fast can we start? How is performance reported?

We build a social growth engine, not random posts.

Social results compound when strategy is intentional. We structure each month so positioning, creative quality, and consistency improve together instead of in disconnected bursts.

Audience + Positioning Content Pillars Channel Strategy Creative Production Distribution Plan
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How we run it: weekly cadence with clear accountability.

Social performance improves when execution is structured. We run planning, production, publishing, community management, and reporting checkpoints so progress remains measurable.

Content Calendar Short-Form Creative Copy + Captions Community Management Engagement + Reach Reporting
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What you get: consistent execution and measurable momentum.

Your deliverables are not vague activity. They are concrete assets that move social performance forward: platform-ready creatives, strategic captions, publishing consistency, and clear reporting.

Monthly Content Plan Publishing + Scheduling Creative + Caption Sets Inbox + Comment Handling Next-Month Priority Plan
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Outcomes

Social growth comes from consistency, not one-off posts.

Here is what this social media system is designed to improve, and why it matters for teams that need consistent visibility, engagement, and qualified demand.

What improves as social media compounds

Slide through the outcomes. Each one maps to a practical social media lever we control.

Outcome 01 · Reach

Higher visibility with the right audience.

We align messaging, creative, and channel format so content is relevant to your audience and more likely to earn reach, shares, and repeat exposure.

Audience-first content mapping Topics aligned to what your buyers care about.
Platform-native creative Formats tuned for each channel's behavior.
Pricing

Three social media packages. A clear progression.

Foundation sets direction and consistency. Growth compounds reach and engagement week by week. Scale expands multi-channel output and campaign impact.

Social Media Service Packages

Choose a package to preview scope, delivery model, and best fit.

Start a Social Engagement

Foundation

Built to establish a clean baseline: channel strategy, content pillars, profile optimization, and reporting setup.

What’s included

  • Channel audit + audience positioning map
  • Content pillars and 30-day calendar
  • Profile optimization + brand voice guide
  • KPI dashboard for reach, engagement, and leads
Proof

Trust is earned through consistency, creativity, and results.

Add the teams you have supported on social media and testimonials that reflect measurable outcomes. (These are placeholders — swap names anytime.)

Teams we have grown on social media

Replace these with your actual client names/logos. The UI stays the same.

Northline Logistics BrightPath Law Group Hearthstone Wellness Summit Home Services Riverbank Financial Aster Retail Co. Northline Logistics BrightPath Law Group Hearthstone Wellness Summit Home Services Riverbank Financial Aster Retail Co.
Swipe on mobile · Use arrows on desktop · Auto-plays when visible

★★★★★

"Within one quarter our brand reach and engagement climbed steadily, and we started seeing higher-quality inbound leads from social."

Jenna Morales

Operations Director, Northline Logistics

FAQ

Commonly Asked Questions

Clear answers reduce friction. This section also supports discoverability with structured headings and FAQ schema.

We build social media as a system, not a random posting loop: strategy, content pillars, creative production, publishing cadence, community management, and reporting that drives next steps.
Start with Foundation if you need strategy and setup. Choose Growth if you want consistent weekly output and active channel management. Choose Scale when you need multi-channel expansion, faster content velocity, and paid support.
Yes. We handle strategy, content creation, scheduling, and community engagement. We can also coordinate paid social support when campaign amplification is needed.
We review your goals, current social presence, and channel performance. Then we schedule a strategy call to align on package fit, priorities, and timeline. If we are aligned, you receive a clear execution roadmap.

Need social media that builds brand, trust, and pipeline?

If you are ready to replace random posting with a structured social media system, TailWerks will map your next stage: package fit, channel priorities, and the highest-impact work to publish first.

Book a Social Strategy Call Review Social Packages